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Our Watercress Business

Goshen Caribbean Food and Beverage Processing Limited is a company incorporated in Jamaica, with its registered office at Braes River District, in St. Elizabeth. The company has contracted the manufacturing and bottling of the watercress juice to Jamaica Exotic Flavours & Essences CO. LTD. The company will be responsible for the distribution and marketing of the watercress juice primarily to North America, Europe, Caribbean, the Jamaica Hotel Industry and returning residents in Manchester and St. Elizabeth. The company intends to access capital through loans from the local banks of Jamaica to develop and market various flavours. The company intends to export 60% of its produce to North America and the other 40% to Jamaica and the wider Caribbean.

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In the 1940’s, the late David Alexander Benjamin (Father of Joscelyn Charles Benjamin) was instrumental in the introduction of watercress to the Braes River Upper Morass Area where he worked and planted his crops. He grew dasheen, pak-choy, bananas, plantains, cocoa and many other crops. To grow watercress, he planted it along the rivers’ edge by digging drains from the main river to gently flow over the watercress plants to form a kind of nursery. He started to sell it along with his other crops similar to how callaloo is sold in bundles.             In the 1970’s, David’s eldest son (Trevor Benjamin) fell ill and he went to a doctor in Santa Cruz, (St. Elizabeth, Jamaica). The Doctor was a Chinese doctor who diagnosed Trevor (a 16 year old at the time) with a chronic heart problems and he prescribed watercress in the diet as a remedy. The doctor told him to harvest it and then make it into a juice/drink. Then, he told him to dr...

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The President and C.E.O. Joscelyn Benjamin The Company Secretary and Member of the Board of Directors Joslyn Benjamin